Joe Pine, Pine & Gilmore and Starizon

The Path to Better Outcomes: Enhancing the Patient Experience

Joe’s luncheon keynote will explore:

• Why it’s more important than ever for health leaders to stage a compelling patient experience
• How to make that experience robust and cohesive
• How to meet individual patient needs and wants—-at low costs
• How to achieve better outcomes through that customized experience

About Joe:
Joe Pine is an author, speaker, and management advisor to Fortune 500 and entrepreneurial start-ups alike. As an owner, senior Guide and coach with Starizon, he provides extraordinary scholarship, insight, and creativity to the client experience. Joe co-wrote the best-selling business book The Experience Economy: Work Is Theatre & Every Business a Stage (Boston: Harvard Business School Press, 1999), which stands as the seminal work in the field. The book describes the emerging consumer quest for experiences–memorable events that engage customers in an inherently personal way. The book also lays the foundation for how businesses can create value by embracing theatre as the operating model for staging unique experiences and provides the working principles utilized with all Starizon members.

Joe extended the ideas here in Authenticity: What Consumers Really Want, also co-written with Jim Gilmore, to show how that in the Experience Economy, people no longer want the fake from the phony; they want the real from the genuine.

Joe also wrote Mass Customization: The New Frontier in Business Competition, numerous articles for the Harvard Business Review, The Wall Street Journal, Chief Executive, Worldlink, CIO, and Health Forum, among others. He is also frequently quoted in such places as Forbes, The New York Times, Wired, Business 2.0, USA TODAY, ABC News, Good Morning America, Fortune, Business Week and Industry Week.